여러 한국의 거인들이 합류 $8.3 10억 “한샘 주택 확보 전쟁”. 중국 시장은 심각한 하락세를 보이고 있다.

The takeover battle for Korea’s largest home furnishing company is heating up.

With the entry of Korean retail giant, LX그룹, the takeover competition for HANSSEM Home 강화되고있다. 이전에, 한국의 신세계백화점, 현대리바트, 현대백화점 계열사, and Korea’s Lotte announced their intention to acquire HANSSEM in conjunction with South Korean private equity firm IMM PrivateEquity (IMM), but with the addition of LXHausys, LX그룹 소유의 건축자재 회사 (한때 LG의 일원), 한국 최고 중 하나 50 기업 그룹, the takeover is expanding. The takeover camp is expanding.

If LX Hausys acquires HANSSEM, the number one company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will be shaken up dramatically. The market share of the top players would be recalculated.

According to Korean media sources, LX Hausys held a board meeting on 6 September and announced that it would invest 300 10억 원 (인민폐 1.7 10억) as a strategic investor in a private equity fund that IMM plans to set up to acquire HANSSEM. 하지만, 최종 투자는 아직 확정되지 않았습니다.

롯데, Shinsegae and Hyundai Department Store Group have already announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage given the synergies with HANSSEM’s business.

With the recent divestment of LX Group from LG Group, its business scope has been expanded from traditional building materials to the whole house. Building materials account for approximately 70% LX하우시스의’ 매상, 창문을 덮다, 문, 바닥, 패널, artificial marble and more. The division recorded sales of KRW 659.6 billion in the second quarter of this year, 위로 25% 전년 대비. LX하우시스는 국내 부동산 프로젝트 창호 부문 시장점유율 1위를 차지하고 있습니다.. It also has strength in high value-added product lines such as marble kitchen sinks and PF insulation.

HANSSEM has an overwhelming presence in the Korean retail market, having started with kitchen furniture in 1970 and then interior furniture in 1997, and has now expanded its business to include building materials such as bathrooms, 창문과 바닥. It is currently the number one market player in Korea in kitchen furniture and interior furniture. 핵심 딜러, quality shops and the number of shops are the most important reasons for attracting the acquirer.

한국 언론 보도에 따르면, HANSSEM has showrooms and oversized experience centers in 15 key locations in the areas of Bangbae-dong, 서초구, Seoul, Nunhyeon-dong, 강남구, 판교동, Daegu and Hanam-si, 한국. HANSSEM products are exclusively available at these locations, 게다가 550 online shops for re-house remodeling, 240 kitchen furniture shops and 80 flagship interior design shops.

HANSSEM employs 8,000 people specializing in remodeling and 2,500 in interior design sales. 지난해 회사 매출 (267.5 billion KRW) 전년보다 4배 이상 늘어 (65 billion KRW), the highest result since its founding. 온라인 채널, the HANSSEM Mall, 새 집을 맞춤화하는 데 필요한 정보를 제공하는, moving houses and children’s rooms, has seen positive sales growth since the first quarter of last year. 현재는 매력적이다 3 한 달에 백만 명의 고객.

~ 안에 2020, its B2C (remodeling and kitchens) division saw a 23% year-on-year increase in sales. 이 중, 리하우스, which offers total remodeling solutions, 에 의해 성장 33.3%. HANSSEM’s kitchen sales for second homes account for 27.5% of total sales by 2020. Together with the 30.6% of online and offline sales from the sale of furniture and home furnishings, the B2C business accounts for 69.1%.

Kitchen and Bath Information based on public data

2분기에는 2021, sales and operating profit increased by 9.6% 그리고 22.6% respectively compared to the previous year. Remodeling segment sales increased by 24.6 percent year on year.

Kitchen and Bath Information based on public data

규모의 성장에도 불구하고, HANSSEM’s overseas subsidiaries have not been as successful. The sales growth rates of HANSSEM’s US and Chinese subsidiaries have also slowed down each year for the past three years. 작년, sales of the two subsidiaries fell by 10.2% 그리고 3.9% 각기, while the Chinese subsidiary experienced a double-digit decline. The decline continued in the first and second quarters of this year as well with negative growth of 17.3% 그리고 45.7%.

HANSSEM was already present in China in the early 1990s when it established Beijing HANSSEM Home Products Co Ltd and invested in a cabinet manufacturing plant in Beijing in 1995. It undertakes engineering business and has joined forces with headline companies in the pan-home furnishing industry to develop some engineering projects.

It was found that the shareholder of Beijing HANSSEM Home Products Co Ltd, Hanssem (중국) Investment Co Ltd, had increased its registered capital in 2020, but this year Beijing HANSSEM Home Products Co Ltd had a succession of changes in legal representatives, 이사, shareholders and other members in February.

It is worth noting that earlier this year there have been media reports that most of the Korean executives of HANSSEM stationed in China have been withdrawn one after another in late 2018 그리고 일찍 2019. Some of the Chinese employees of Chinese origin are looking for their next homes, and some have even already found their next homes. They are only awaiting the arrival of significant redundancy compensation.

이전에 발표된 IMM의 인수 계약은 다음과 같습니다. 30.21% 지분 및 경영권 가치가 있는 것으로 알려짐 1.5 조 원 (인민폐 8.3 10억).

IMM, 롯데·LX하우시스 검토 예정’ investment and identify a partner as early as mid-September. 현재, 롯데가 공식적으로 밝혔습니다. “참여를 고려 중” LX하우시스가 투자를 발표했다. 300 billion KRW as a strategic investment. Following the completion of the acquisition of HANSSEM, IMM은 온·오프라인 실내 홈시장 최대 사업자로 성장할 것으로 기대.