Извоз | Analysis Of The Main Competitors In The European Shower Tray Market: Неколку производители, Многу брендови

Извоз | Analysis Of The Main Competitors In The European Shower Tray Market: Неколку производители, Многу брендови

Според пишувањата на француските медиуми, за само десет години, Садовите за туширање направени од синтетички материјали како што се акрилик и смола го окупираа најголемиот дел од францускиот пазар, while the market for shower trays made of ceramic and cast iron has shrunk.

Поради недостаток на санитарна керамика, камени и други фабрики во Франција, products made of related materials are concentrated in the southern European region. Како резултат на тоа, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. Само Шпанија има десетици фабрики, од кои повеќето се извозно ориентирани, вклучувајќи туш кабини, мебел, други монтери за бањи, итн.

Многу брендови, Few Manufacturers For Shower Trays

Сепак, in terms of the category of shower trays, има многу брендови на пазарот, but not many manufacturers produce them. There are currently four main factories producing them, Мармит, Аквабела, Мекбат, and F&Д. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Овие четворица заземаат голем пазарен удел во локалниот сектор за бањи за инженерство, со а 60-80% market share in synthetic shower trays.

Што се однесува до развојот на локалната индустрија за туш кабини, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Второ, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (главно Кина) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Во последните пет години, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Во моментов, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Кујна & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (ХС: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 јуани, со вкупно количество на 6536913 кг.

Франција

A Major Consumer Of Synthetic Products

Франција е европска земја со најдобра интеграција на синтетички материјали. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Значи, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 милион и 1.2 милиони единици, од кои 45% е керамика и 50% е пазар за синтетички материјали како што се акрил и смола, while sales are around 120,000 единици.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Поради еколошките барања како што се нула емисии на јаглерод, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Како резултат на тоа, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Во моментов, the French market for ceramic shower trays is dominated by two brands: Геберит и Витра (исто така прави OEM). Садови за туширање од леано железо, од друга страна, сè уште задржуваат дел од пазарот, with sales volumes of between 5,000 и 8,000 единици, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

По неколку години прилагодување ферментира на кинескиот пазар, essentially most major companies are offering customized solutions. Во Европа, од друга страна, трендот на прилагодување е исто така во пораст.

Поради логистички и постпродажни размислувања, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Ова продолжува да биде предизвик за инсталатерите. Сегашната популарна големина е 120 x 90 cm и тежи помеѓу 40 и 50 кг. Сепак, too little weight affects the look and feel and the experience of use. ABS, полиуретан, рециклиран ПЕТ материјал од пластични капачиња од шишиња, resin and other diversified synthetic materials such as Flight, Кинедо и Акварин (Топлакс) dominate. At this year’s Kitchen & Bath Shanghai, Кујна & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Конечно, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Покрај тоа, за иста цена, service is becoming increasingly important in a competitive market. Во исто време, Европската е-трговија ги турка локалните брендови за санитарни производи да отворат нови продажни канали.

The main competitors in the French shower tray sector: Аквабела, Ага, KAW, Алиберт, Алтерна, Алтеа Керамика, Амбиент во бањата, Акварин, Сина, Бет, Bosnia, Колакрил, Doccia траеше, Ф&Д, Фиора, Геберит, Годар Дистрибуција, Хидробокс, Hi-Mac, Скокни, Идеален стандард, Jackoboard, Калдевеи, Кинедо, Krone од LG Industries, Лазер, Леда, LG Industries, Лукс елементи, Мармит, Мармокс, Мекбат, Никос (Кристално растение), Новаци, Ново, Порцеланоза, Концепт на профил, Profiltek Quare Design, Рока, Само, Здраво, Sanswiss, Скараб, Шулте, Сенси, SolidSoft, Вилерој & Бох, VitrA, Имаат, Виркин Про… …