Экспорт | Main Competitor Analysis Of Europe Shower Tray Market, Мало производителей, Многие бренды

Основные СМИ индустрии кухонь и ванных комнат Информация о кухне и ванных комнатах

Some of the data in this article are from Housetech, and we hope it will be helpful for exporters.

По сообщениям французских СМИ, всего за десять лет, душевые поддоны из синтетических материалов, таких как акрил и смола, заняли большую часть французского рынка.. The market for shower trays made of ceramic and cast iron materials has shrunk.

Из-за отсутствия санитарной керамики, каменные и другие фабрики во Франции, the products of related materials are concentrated in the southern European region. Поэтому, from acrylic to PVC and other synthetic materials manufactured sanitary ware to flood the local market. В одной только Испании десятки заводов., большинство из которых ориентированы на экспорт, включая душевые кабины, мебель, другие сантехники в ванной, и т. д..

Shower trays have many brands but few manufacturers

But in terms of shower trays as a category, на рынке много брендов, but not many manufacturers producing them. There are four main factories producing them, Мармит, Аквабелла, McBath and F&Д. The largest of them is Marmite in Poland. The company mainly OEMs for other brands and supplies to local building materials supermarkets and distributors. The company’s turnover in 2020 является 170 миллион евро. Эти четыре компании занимают основную долю рынка в местном секторе сантехники., с 60-80% of the market share in synthetic shower trays.

Что касается развития местной индустрии душевых поддонов,, the overall sanitary ware companies that come online in the shower tray category still face many problems in actual production and are relatively less competitive compared to companies specializing in shower trays. Во-вторых, most of the private label shower trays are still produced in Europe. It is worth noting that the number of shower trays exported from Asia (в основном Китай) to Europe has a tendency to increase.

According to Kitchen News observation, the old shower chassis is gradually phased out due to the complexity of maintenance and the popularity of the minimalist style of showers. За последние пять лет, the minimalist shower tray began to show growth. In addition to the original single category export manufacturers, shower manufacturers such as Laibodun are targeting this change in the European market and are beginning to bring auxiliary product categories online for their main categories. В настоящий момент, a small portion of domestic shower trays are used for domestic home improvement market, and most of them are exported overseas.

Kitchen and bathroom information query customs data learned that the total value of China’s exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays in 2020 был 98,039,292 юань, с общим количеством 6536913 кг.

Франция

A major consumer of synthetic products

Франция — европейская страна с лучшей интеграцией синтетических материалов., not only for vanity tops, but also for shower trays. The increase in building material superstores has “boosted the diversification of the French sanitary ware industry” and has complemented the market beyond the original ceramic sanitary ware due to the nature of synthetic materials themselves.

Так, has the synthetic material become the main sanitary ware material in France? According to the French Sanitary Association Afisb research shows that it is. But there are other studies that ceramic still holds a major market share. Afisb’s data showed that the market size of the shower tray is between 1.1 миллион и 1.2 миллион штук, из которых 45% является керамическим и 50% это рынок синтетических материалов, таких как акрил и смола.. And the sales are about 120,000 куски. (Quick link: Данные | French bathroom market declines by 5.4% в 2020)

Synthetic shower trays are beginning to be used on a large scale in new local housing. in addition to shower enclosures replacing bathtubs, materials such as acrylic shower trays are replacing ceramic shower trays on a growing scale. kinedo is well positioned in this market.

Из-за экологических требований, таких как нулевые выбросы углекислого газа., the number of energy-intensive ceramic factories in France is decreasing. There is only one sanitary ceramic factory left on the regulation. Поэтому, except for synthetic materials such as acrylic, the market share of ceramic materials is gradually shrinking. В настоящее время, the French ceramic shower tray market is dominated by two brands: Геберит и ВитрА (также занимаюсь OEM). Чугунные душевые поддоны, с другой стороны, все еще сохраняют часть рынка, with sales volumes between 5,000 и 8,000 единицы. They are supplied by Roca, Kaldewei and Bette.

Personalized demand grows in Europe

There is a big market for customization

После нескольких лет кастомизации на китайском рынке, basically most of the major companies are offering customized solution solutions. And in Europe, тенденция кастомизации также находится на подъеме.

Из соображений логистики и послепродажного обслуживания, existing European manufacturers are planning to further improve the wear and impact resistance of synthetic shower trays and reduce their weight. Это продолжает оставаться проблемой для монтажников.. Текущий популярный размер 120 х 90 см и весит от 40 и 50 кг. Однако, too little weight can affect the look and feel and the experience of using it. Flight, Кинедо и Аквариин (Топлакс) dominate among diverse synthetic materials such as ABS, полиуретан, переработанный ПЭТ-материал из крышек пластиковых бутылок, resins and more. At this year’s Shanghai Kitchen & Bath Show, Кухня & Bath Information also noted the growth in the number of transparent colored sanitary ware made of resin materials, with most bathroom cabinets and overall sanitary ware booths paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It is reported that there are few domestic manufacturers chatting about the manufacture of resin sanitary ware.

Окончательно, it is worth noting that the trend of personalized demand in Europe is growing.

Due to the growth of personalized product trading, safe delivery is becoming more and more important for manufacturers due to storage and transportation considerations. Кроме того, за ту же цену, service is becoming increasingly important in a highly competitive market. В то же время, Европейская электронная коммерция подталкивает местные бренды сантехники к открытию новых каналов продаж.

The main competitors in the French shower tray industry : Аквабелла, Ага, КАВ, Аллиберт, Альтерна, Алтея Керамика, Банная атмосфера, Аквариин, Синий, Бетт, Bosnor, Колакрил, Дочча продолжалась, Ф&Д, Фиора, Геберит, Распределение Годара , Гидробокс, Привет-Мак, Прыжок, Идеальный стандарт, Джекоборд, Халдейский, Кинедо, Крона от LG Industries, Лазер, Леда, LG Индастриз, Люкс Элементы, Мармит, Мармокс, Макбат, Никос (Хрустальный завод), Новички, Новый, Фарфороза, Концепция профиля, Profiltek, Quare Design, Рока, Только, Здоровый, Сансвисс, Скарабей, Шульте, Сенсея, СолидСофт, Виллерой & Бох. ВитрА, Иметь, Виркин Про……