Sei Arrow Home Boka Inhanho Imwe Kumberi MuZera ReZviitiko Zvirikuitika

Sei Arrow Home Boka Inhanho Imwe Kumberi MuZera ReZviitiko Zvirikuitika

2021 igore rekupindirana kwakaoma uye kusanzwisisika. Nyika haisati yasununguka kubva mumumvuri wedenda. Yakakanganiswa neiyo macro situation, indasitiri yave kumusoro nekudzika. Nzvimbo inoratidzika kunge yakadzikama yakarara ine paradigm inochinja. Isu tinogona kuona kuti indasitiri yemidziyo yepamba ichasangana nematambudziko akawanda uye akawanda mumamiriro ehupfumi ayo akawedzera shanduko panguva yedenda..

Zvinoenderana nekuongorora kweEWEB, nyika iri kuita chikamu chechina chekuchinja kwevatengi uye mhando dzepasi rose dziri kuramba dzichiwedzera kuvepo kwavo mumusika weChina. Marudzi epasirese niche ari kufashamira mukati nekuda kweChina yedhijitari ecosystem. Shanduko huru iri kuitika muindasitiri yepasi rose yemidziyo yepamba. Panyika yose, tinogona kuona kuti bhizinesi uye tekinoroji zviri kubuda. Maitiro echinyakare ebhizinesi senge branding, marketing, marketing, PR uye kutengesa zviri kuramba zvichivhiringidzwa. Aya anogona kunge ari makore gumi egoridhe kuti maChinese brands awane mhando dzepasi rose.

 

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Kutsanangudza The Home Retail Experience

Zvitsva Zvitsva uye Zvakakwirira Pasi peDenda

Kutanga kwekutengesa kutsva kunowanzoonekwa semamwe mabhizinesi emhando dzakagarwa naAli. Nemakore akati wandei emusika incubation, omnichannel + multi-format + Multi-scene yave yehurongwa hwekutamba kwevatambi vemusoro. Semuyenzaniso, hofori dzekutengesa Walmart China, KFC China, uye RuiXing Kofi kuburikidza nedhijitari tekinoroji maapplication. Kubva pakuona kwekuita, zvakakonzera kukura kwepamusoro kwekutengesa kwavo paIndaneti, uye tekinoroji yakatambanudzwa shure kwavo yave chigadziriso chine simba chekushanduka kwemhando.

In 2021, Kambani yekupa imba ARROW yakapayona XR innovation tekinoroji yeindasitiri yemidziyo yemba. Mukutanga kwechigadzirwa chitsva chakaitwa kuDubai Expo 2021, vakatangisa zvigadzirwa zvitsva zveDubai Expo uye zano repasi rose nenzira yakazara. Muchikamu chechipiri chegore, ARROW brand zuva muDubai Expo kuvhurwa kwepasirese online, vanoita kuti vataridzi vepasi rose vaone Chinese Pavilion yeDubai Expo muUnited Arab Emirates munguva uye nzvimbo kuburikidza “China + Mhiri kwemakungwa” mbiri-nzvimbo. Kushandiswa kwehunyanzvi hwekuvandudza tekinoroji kwakapa mazano matsva ezviitiko zvemakambani akaganhurirwa nedenda, izvo zvinoita kuti ive catalyst ine simba yekushanduka kwemhando.

Kana matekinoroji matsva ari kushandura kukosha kwemhando yepamusoro, kushandura zvakadzama kushambadzira uye kutengesa, masevhisi, uye brand assets, ipapo chiitiko chechiitiko, senzira yekutaura munguva yepashure pedenda, ichayedza materminals ehunyanzvi akaiswa nemhando kunze kwenyika.

Ingave online kana isina Indaneti ruzivo rwevatengi, remangwana richangotenderera nezviitiko. Chete nechaiyo chiitiko chiitiko vanogona vashandisi kuita sarudzo dzekutenga. In 2021, ARROW Imba yakavhura nzvimbo yayo yekutanga ruzivo munyika yose, uye iyo global experience research centre, iyo inobata nzvimbo ye 4,000 square metres, panga pashanyirwa.

MuARROW Home Experience Center, boka rose rehutsanana, mataira uye midziyo yemumba yakasarudzika yakabatana kugadzira iyo yese mamiriro enzvimbo yekugezera, nzvimbo yekicheni, imba yekurara, imba yekutandarira uye balcony yekupa imwe-yekumira yekutenga ruzivo kune vatengi. Uye muARROW Kumba Zvakaitika Tsvagiridzo Center, unogona kuona sainzi simulation kudzoreredzwa kwezviitiko kuburikidza nekuronga, kuvandudza uye kushandiswa kwehunyanzvi hwekutsvagisa zvishandiso uye zviridzwa. Iwe unogona zvakare kudzidza zvakadzama kuratidzwa kwechokwadi kwevashandisi munzvimbo dzakasiyana dzekumba uye mamiriro ekushandisa kwechigadzirwa. Isu tinoenderera mberi nekuvandudza mhando yezvigadzirwa uye kunyaradzwa kwekushandisa zvigadzirwa zvehutsanana kuburikidza nehuwandu hwedata uye kuongorora., zvichibva pamhinduro chaiyo yeruzivo rwemushandisi uye ramba uchigadzirisa iyo yakanaka mushandisi ruzivo kuti usangane nezvinodiwa chaizvo zvevashandisi.

Wu Sheng, muvambi weScene Lab, akataura imwe pfungwa: chigadzirwa chinogadzirisa dambudziko, apo chiitiko chinoramba chichigadzirisa dambudziko. Vanhu ndivo reactor yezvakatipoteredza. Mumamiriro ezvinhu akasiyana, pachava nezvido zvakasiyana, izvo zvinobva zvaburitsa maitiro akasiyana. Iyo chete nzira yekuti mabhureki epamba aite kuti mhando zvakare ive yechiitiko asset ndeyekukomberedza imba yese nezviwanikwa zvese zvechiitiko., uye iyo brand value information icharamba ichidururira muvashandisi.

Uye ikozvino, nemakwikwi akanyanya pamusika, kupindirana uye kubatanidzwa pakati pemaindasitiri kwave kwakanyanya. Iyo systemic musanganiswa weiyo ARROW hombe yechiitiko chemusha uye nzvimbo yekutsvagisa inobvumira vatengi kuona “chitoro chimwe chete chigadzirwa” kubva “chitoro chimwe chete chigadzirwa” ku “chitoro chimwe chizere chigadzirwa”: kubva kuchitoro chimwe chete, unogona kutenga chikamu chimwe chete chechigadzirwa, kune imwe-stop kutenga kwese midziyo yakapfava, midziyo yakaoma uye kumwe kushongedza kwakakosha; kubva kune yekutanga yakapedzwa fenicha yakajairwa kusvika kune yazvino izere dhizaini yemhando ipi neipi yemaitiro. Zvemushandisi, iyo imwe-stop kumisikidza iri padyo uye yakanakira. Sezvingatarisirwa, pachava nemafungiro akawanda pakusarudza.

Zvisinei, kana kukosha kwekuvimba kwemushandisi kunogona kusimbiswa mupfungwa chaiyo kunoenderana nekugona kweiyo brand kusimudzira. In 2021, ARROWARROW uye Huawei vakawana kubatana, ARROW Imba uye Huawei ichashanda mumunda weHarmonyOS Batanidza uye imba yese smart scene kungwara.. Vanoumba mubatanidzwa wezvese-zvakatenderedza muzvigadzirwa, teknolojia, channels, marketing, branding uye hungwaru hwekugadzira kupa pamwe vashandisi ruzivo rutsva mune yese chiitiko cheimba yakangwara.. Zvinoenderana neGFK yevatengi maitiro ekutsvagisa data, kudiwa kwemushandisi ane hungwaru uye kwemunhu kwasvika 85.5%. Zviri pachena, kungwara uye kuita vanhu zvinozova izvo zvinodikanwa zvemhuri. Zvinogona kufanotaurwa kuti mushure medenda, hungwaru huchave hwakakosha maitiro muindasitiri yepamba. Imba yeARROW inogona kutaura kudzora imba yekugezera yakangwara, seti yakazara yezvigadzirwa zvekugezera zvine smart chips, uyezve kuburikidza neHuawei HarmonyOS Batanidza kuti uwane yakazara-scene yekudyidzana, kudzora inzwi, kubatanidza chigadzirwa, uye kutarisira utano.

Makambani ekumba kubva kuHong Kong akaudza Kitchen News kuti ARROW Home ruzivo nzvimbo yanga iri padanho rekucheka zvichienzaniswa navo.. Kubva pane ARROW Kumba Boka rakasimba rekupa cheni system uye hukuru-hukuru hwekugadzira huwandu hwemafekitori ayo sebhizimusi rinotungamira muindastiri., vanopa rutsigiro rwakasimba kune vashandisi’ “imba huru + kushandiswa kukuru” ruzivo.

Iyo mashandisirwo emhando yemhando dzakasiyana-siyana uye remangwana maitiro akavakirwa pakunzwisisa kwakadzama kweAROW Kumba uye kunzwisisa kwevashandisi vechiitiko.. Izvi zvakare kunzwisisa kwakadzama uye kukosha kwekugovera kwe “nguva yemhuri, nzvimbo yemhuri uye nhengo’ kutarisa” munguva yepashure pedenda, semumba, kugeza, hofisi uye bato: imba yekugezera yakangwara ine mabasa emagariro; resitorendi ine zororo rakawanda uye varaidzo; uye imba yekutandarira yehofisi yekumba. Sezvo mararamiro nemaitiro ebasa achichinja munguva yedenda, vatengi vakawanda vari kupedza nguva yakawanda vachigara uye vachitamba pamba. Huwandu uye mhando yezviratidziro zvakagadziridzwa nemabhureki zvinogadzira zvakare kukosha kwemushandisi.

 

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Digital Kudzoreredzwa kweSegmented Scenes

ARROW Home Re-Evolution

Munguva yanhasi yedhijitari, matekinoroji epasi akadai sekudzora inzwi uye njere dzekugadzira zvaputika. Vashandisi semutengi mukuru wekushandisa mamiriro, mafomu matsva ehurongwa uye nzira dzekubatana dzakabuda. MuDhigital Era, nepo modhi yekutengesa inoda mbiri-mutsara kubatanidzwa, data-based application management inofanirwawo kuitika mukati mebhizinesi.

ARROW Kumba, semumwe wevakajairwa vamiriri veshanduko yedhijitari muindasitiri yekupa imba, kudzika kwedata kwakaunza shanduko mukugadzira zvinhu. Izvi zvinopa vimbiso yakavimbika yemabhizinesi kuderedza zvakanyanya mutengo wevashandi uye mashandiro. Chigadzirwa simba, kwakaringana pasocial marketing kugona, kugona kushandisa vatengi, uye iyo dhijitari sisitimu yezvitoro zvitsva inopa simba idzva remabhizinesi ekupa imba kuti apfuure kutenderera kwekukura. Tora ARROW Kumba semuenzaniso, mu 2021, ARROW yakave mutengesi uye akasarudzika weNational Stadium yenzvimbo mbiri dzeOlympic. Pamusoro pekudzamisa engineering chiteshi, zvechinyakare zvekutengesa nekutengeserana kunze, ine zvimwe zvitsva zvitsva mumhando itsva dzekutengesa uye nzira itsva.

Maererano ne “Chirevo chekuvandudza cheEntity Retail Omnichannel uye Digitalization (2021)” yakaburitswa neChina department Store Business Association, iyo light-weight mobile channel system senge chirongwa chidiki uye huwandu hweveruzhinji huri kuramba huchivandudzwa, nepo kushanda kweyakavanzika domain traffic kuri kupihwa kutarisisa kusati kwamboitika.

Sezvo kambani yekutanga muindastiri yakapinda mukushandurwa uye kuita kwekutengesa kutsva, ARROW Imba yakaita shanduko huru mukukosha kwekutonga kwe “mutengi lifecycle”. The new retailing of all-time and all-domain efficient connection will lengthen the business time, and you can talk business at any time. It realizes the extension of space. People can talk about business anywhere and are no longer limited to in-store shopping and transactions. The time for order conversion is shortened, and the efficiency of closing deals becomes very fast. Starting from 2020, the guide of ARROW bathroom stores sold the goods to the whole country through Tmall Live, Jitterbug Live and ARROW bathroom’s own small program.

The scene of the digital era is updated more and more rapidly. In today’s ARROW home experience center, it is no longer a retail scene breakthrough with a single brand category but upgraded to a full-scale growth of the whole category and the whole scene. ARROW home is based on a digital system, and its new scenes are constantly shared with users in real-time on the model of digital capability. Based on segmented scenes, ARROW Home can go through each segmented scene corresponding to the customer group to provide different products and services, so as to achieve the matching between the crowd and age and products. The explosion of the underlying technology has evolved the former cold selling transaction and scenario landing into something that can be given both meaning and emotional satisfaction.

 

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New Thinking Of Home Under New Technology

Re-Deepen Brand Value

With ARROW’s all-time and all-domain connection with users, home as the starting point of everyone’s life is being rethought. The focus of the home is not only to meet the needs of life but also in meeting the pursuit of the times and the inspiration of life wisdom.

ARROW Home’s “fully automatic urine detection toilet” allows users to achieve basic medical self-examination at home. Through Huawei HarmonyOS Connect, users can get the indicators of the regular six urine tests including body fat health, urine sugar, urine calcium, urine protein, urine bile origin, urine nitrite, urine acid-base, etc. in the cell phone APP and bath mirror display. People can easily interpret the basic health status without leaving home.

Panguva imwe, with the new living space under the epidemic as the core, the intelligent anti-epidemic bathroom created by ARROW Home is also the focus of the current market attention. This innovative bathroom space is isolated from air circulation through medical airtight doors. The non-contact induction opening and closing block the spread of the Covid-19 virus, thus preventing cross-infection. It uses a space purifier, high-efficiency HEPA filtration plus plasma cloud technology to inhibit bacteria and kill viruses. Among other things, the configured smart toilet utilizes a plasma cloud electrode field for antibacterial virus and isolation against odor. The flushing of the closed lid can prevent the spread of fecal mouth. The fresh air system automatically replaces the fresh air and opens the real ” the mode of protecting against diseases”.

Pamusoro pe, mu 2021, the X6-Leo Lion Seat (AKB1331) intelligent toilet developed by ARROW Home became the only product in the industry to be selected for the national “Energy Efficiency Star” equipment catalog (2021). The product has a self-cleaning function, a germicidal flushing device, an inductive flip lid, a new “slope down” water-saving flushing method, and a power-saving mode that makes it better than the Class 1 energy efficiency seen in the market. This provides a strong guarantee for families to save energy expenses.

Humanity and technology are unified. Every granularity of the scene needs to be valued. In terms of “how to understand the true meaning of technology-driven good life”, ARROW Home has shown a new certainty. At the beginning of 2022, ARROW Home was listed among the major global bathroom companies in 2021 released by Ceramic World, an authoritative European industry media. As the global consumption center shifts to China, the market will take a fresh look at local Chinese companies, mainly ARROW Home and others. As a sample of local Chinese home furnishings from a global perspective, ARROW Home is typical and exemplary. According to CITIC Securities Research data, in the TOP500 housing developers’ preferred supplier service brands in the bathroom and sanitary ware category in 2021, ARROW Home caught up with international brands to squeeze into the top three, nezvakawanda kupfuura 15 percent of the brand’s preferred rate.

“As an active digital ecology with 1 billion users, China is taking a fresh look at the new era of competition through a new digitally-driven model to meet the needs of the new consumer value of the main customer segment in the Z era. This will become the core competitiveness of home brands competing for new consumption in the future. The trend of scene segmentation will also be an important opportunity for companies such as ARROW Home to run a step faster in the new round of ‘economic-technological’ paradigm revolution”, said Eddie Mubo, Brand Director of ARROW Home Group.