Ékspor | Analisis Saingan Utama Di Pasar Dulang Pancuran Éropa: Sababaraha Produsén, Loba Merk

Ékspor | Analisis Saingan Utama Di Pasar Dulang Pancuran Éropa: Sababaraha Produsén, Loba Merk

Numutkeun laporan média Perancis, dina ngan sapuluh taun, trays pancuran dijieunna tina bahan sintétik kayaning acrylic na résin geus nempatan lolobana pasar Perancis, while the market for shower trays made of ceramic and cast iron has shrunk.

Alatan kurangna keramik saniter, batu jeung pabrik lianna di Perancis, products made of related materials are concentrated in the southern European region. Salaku hasilna, sanitaryware made from synthetic materials ranging from acrylic to PVC floods the local market. Spanyol nyalira gaduh puluhan pabrik, lolobana anu berorientasi ékspor, kaasup enclosures pancuran, parabot, tukang mandi séjén, jsb.

Loba Merk, Few Manufacturers For Shower Trays

Sanajan kitu, in terms of the category of shower trays, aya loba merek dina pasaran, but not many manufacturers produce them. There are currently four main factories producing them, Marmite, Acquabella, McBath, and F&D. The largest of these is the Polish company Marmite. This company mainly OEMs and supplies other brands to local building material supermarkets and distributors. The company has a turnover of €170 million in 2020. Opat ieu ngeusian pangsa pasar utama dina séktor kamar mandi rékayasa lokal, kalawan a 60-80% market share in synthetic shower trays.

Salaku sajauh ngembangkeun industri baki pancuran lokal prihatin, integral sanitary ware companies that are online in the shower tray category still face many problems in actual production and are relatively less competitive than companies that specialize in shower trays. Leres, most private label shower trays are still produced in Europe. It is worth noting that there is an increasing trend in the number of shower trays exported from Asia (utamana Cina) to Europe.

Kitchen and Bathroom News observed that the old shower trays were gradually phased out as the old-style shower trays became more complicated to maintain and the popularity of the minimalist style of shower. Dina lima taun ka tukang, minimalist shower trays have started to show growth. In addition to export manufacturers of the original single category, shower manufacturers such as Lepton are targeting this change in the European market. They are starting to bring secondary product categories online for their main categories. Ayeuna, a small number of domestic shower trays are used for domestic sales outside the home improvement market and most are exported overseas.

Dapur & Bath News has checked customs data and learned that in 2020, the total value of Chinese exports to France (HS: 73249000, 39221000) of plastic and cast iron sanitary ware products containing shower trays was 98,039,292 yuan, kalawan jumlah total 6536913 kg.

Perancis

A Major Consumer Of Synthetic Products

Perancis mangrupakeun nagara Éropa kalawan integrasi pangalusna tina bahan sintétik. Synthetic materials are used not only for vanity tops but also for shower trays. The increase in the number of building material superstores “has contributed to the diversification of the French sanitary ware industry”. They are also complementing the existing market for ceramic sanitaryware thanks to the properties of synthetic materials themselves.

Janten, have synthetics become the main sanitaryware material in France? According to a study by Afisb, the French sanitary ware association, this is indeed the case. But there are other studies that suggest that ceramic still holds a major market share. Afisb figures show that the market for shower trays is between 1.1 juta jeung 1.2 juta unit, nu 45% nyaeta keramik jeung 50% nyaéta pasar pikeun bahan sintétik sapertos akrilik sareng résin, while sales are around 120,000 satuan.

Synthetic shower trays are beginning to be used on a large scale in new housing in the local area. In addition to shower enclosures replacing baths, materials such as acrylic shower trays are replacing ceramic shower trays. They are growing in size and Kinedo is well positioned in this market.

Kusabab sarat lingkungan sapertos emisi karbon nol, the number of energy-intensive ceramic factories in France is decreasing and there is only one regulated sanitary ceramic factory left. Salaku hasilna, the market share of ceramic materials, with the exception of synthetic materials such as acrylic, is gradually shrinking. Ayeuna, the French market for ceramic shower trays is dominated by two brands: Geberit sareng VitrA (ogé ngalakukeun OEM). Nampan pancuran beusi tuang, di sisi anu sanésna, masih nahan bagian tina pasar, with sales volumes of between 5,000 jeung 8,000 satuan, supplied by Roca, Caldew and Bette.

Growing Demand For Personalisation In Europe

There Is A Big Market For Customisation

Saatos sababaraha taun kustomisasi fermentasi di pasar Cina, essentially most major companies are offering customized solutions. Di Éropa, di sisi anu sanésna, trend kustomisasi oge dina gugah.

Kusabab pertimbangan logistik sareng saatos penjualan, existing European manufacturers are planning to further improve the abrasion and impact resistance of synthetic shower trays and to reduce their weight. Ieu terus jadi tantangan pikeun installers. Ukuran populér ayeuna nyaéta 120 x 90 cm sarta beuratna antara 40 jeung 50 kg. Sanajan kitu, too little weight affects the look and feel and the experience of use. ABS, polyurethane, bahan PET daur ulang tina tutup botol plastik, resin and other diversified synthetic materials such as Flight, Kinedo sareng Aquarine (Toplax) dominate. At this year’s Kitchen & Bath Shanghai, Dapur & Bath Info also noticed an increase in the number of transparent colored sanitary ware made from resin materials. Most of the bathroom cabinets and integral sanitary ware booths were paired with resin material sanitary ware such as large red transparent bathtubs and dark curry transparent basins. It was noted that there are few domestic manufacturers making resin sanitary ware to talk about.

Tungtungna, it is worth noting that the demand for personalization is on the rise in Europe.

Due to the growth in the trading of personalized products, safe delivery is becoming increasingly important for manufacturers due to storage and transport considerations. Salaku tambahan, pikeun harga anu sarua, service is becoming increasingly important in a competitive market. Dina waktos anu sasarengan, E-commerce Éropa ngadorong merek sanitaryware lokal pikeun muka saluran penjualan énggal.

The main competitors in the French shower tray sector: Acquabella, Agha, KAW, Allibert, Alterna, Althea Ceramica, Mandi Ambiance, Aquarine, Biru, Bette, Bosnia, Kolakril, Doccia tahan, F&D, Fiora, Anjeunna bakal nanggung, Distribusi Godard, Hydrobox, Hai-Mac, Luncat, Idéal Standar, Jackoboard, Kasdim, Kinedo, Krone ku LG Industries, Lazer, Leda, LG Industries, Unsur Lux, Marmite, Marmox, McBath, Nicos (tutuwuhan kristal), Barudak, Anyar, Porcelanosa, Konsep Propil, Profiltek Quare Design, Roca, Ngan, Sehat, Sanswiss, Teduh, Schulte, Sensea, SolidSoft, Villeroy & Boch, VitrA, Geus, Wirquin Pro… …