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Original-Mainstream-Medien der Küchen- und Badezimmerbranche, Informationen über Küche und Badezimmer
The acquisition war for Korea’s largest home furnishing company is heating up.
With the addition of Korean retail giant, LX-Gruppe, the competition for the acquisition of Hanson Home is intensifying. Vorher, Südkoreas Shinsegae-Kaufhaus, Hyundai Furniture (Hyundai Livart), eine Tochtergesellschaft des Hyundai Department Store, and South Korea’s Lotte announced their intention to jointly acquire Hanson with South Korea’s private equity IMM PrivateEquity (IMM). But the acquisition camp is expanding with the addition of LXHausys, ein Baustoffunternehmen im Besitz der LX Group (einst Teil von LG), eines der besten in Korea 50 Unternehmensgruppen.
If LX Hausys acquires Hansen, the top-ranked company in the interior design and building materials industry, the landscape of the Korean building materials and interior design industry will undergo a huge shakeup, and the market shares of the top companies will be recalculated.
Laut koreanischen Medien, LX Hausys held a board meeting on September 6 and announced that it will invest 300 Milliarden Won (RMB 1.7 Milliarde) as a strategic investor in a private equity fund that IMM plans to set up to acquire Hanson. Jedoch, Die endgültige Investition wurde noch nicht bestätigt.
Lotte, Shinsegae and Hyundai Department Store Group have announced their plans to participate in the acquisition. LX Hausys is considered to have the most competitive advantage considering the synergy with Hanson’s business.
With the recent spin-off of LX Group from LG Group, its business scope has expanded from traditional construction materials to the whole house. Building materials account for about 70% von LX Hausys’ Verkäufe, Fenster abdecken, Türen, Bodenbelag, Paneele, artificial marble, usw. The division’s sales in the second quarter of this year were KRW 659.6 Milliarde, hoch 25% Jahr für Jahr. LX Hausys hat den größten Marktanteil in der Fensterkategorie für Immobilienprojekte in Korea. It also has strengths in high value-added product lines such as marble kitchen sinks and PF insulation materials.
And Hansen has an overwhelming advantage in the Korean retail market. Hansen started with kitchen furniture in 1970, then began supplying interior furniture in 1997 and has expanded its business to include building materials such as bathrooms, Fenster und Fußböden. It is currently the No. 1 market player in kitchen furniture and interior furniture in Korea. Seine Kernhändler, quality stores and a number of stores are the most important reasons to attract the acquirer.
Koreanischen Medienberichten zufolge, Hansen has showrooms and mega experience centers in 15 key locations in the region, including Bangbae-dong, Seocho-gu, Seoul and Nunhyeon-dong, Gangnam-gu, Daegu, Pangyo-dong, and Hanam-si, Korea. They exclusively supply Hansen products and have 550 online stores for re-house remodeling business, 240 kitchen furniture stores and 80 flagship interior design stores.
Hansen employs 8,000 remodeling construction professionals and 2,500 interior design sales associates. Der Umsatz des Unternehmens im letzten Jahr (267.5 Milliarden Won) gegenüber dem Vorjahr mehr als vervierfacht (65 Milliarden Won), the highest performance since its founding. Sein Online-Kanal, Hansen Mall, Hier finden Sie Informationen zur individuellen Gestaltung neuer Häuser, moving houses, children’s rooms, usw., has achieved positive sales growth since the first quarter of last year. Es zieht derzeit an 3 Millionen Kunden pro Monat.
Sales of its B2C (remodeling and kitchen) division increased by 23% im Jahresvergleich 2020. Davon, Re-House, which provides total remodeling solutions, wuchs vorbei 33.3%. Ab 2020, Hansen’s kitchen sales for second-hand homes account for 27.5% des Gesamtumsatzes. Combined with 30.6 percent of online and offline sales from the sale of furniture and home furnishings, the B2C business accounted for 69.1 Prozent.
Hansen’s revenue for FY2020
| Wichtige Buchhaltungsdaten | 2020 | 2019 |
| Einnahmen | 2,067,469 | 1,698,372 |
| Gross Profit | 542,309 | 473,522 |
| Betriebsgewinn | 93,107 | 55,772 |
| Einkommen vor Steuern | 95,490 | 74,459 |
| Net Income Growth | 66,841 | 42,715 |
| Wachstum der Bilanzsumme | 1,229,510 | 1,202,638 |
| Growth in total liabilities | 600,608 | 589,339 |
| Gesamtzahl der Aktionäre | 628,902 | 613,299 |
| LANG | 5.3% | 3.6% |
| ROGEN | 10.4% | 7.0% |
| Total Current Ratio | 118.5% | 117.5% |
| Total Debt Ratio | 95.6% | 96.1% |
| Gesamtverbindlichkeiten aus Krediten und Anleihen | 5.4% | 5.6% |
| Earnings per share | 3,766 | 2,423 |
| Dividend per share | 1,300 | 1,200 |
Kitchen and bathroom information according to public data collation
Im zweiten Quartal 2021, sales and operating profit increased 9.6 Prozent und 22.6 Prozent, jeweils, compared with the prior year. Remodeling segment sales increased 24.6 Prozent im Jahresvergleich.
Hansen 2021 first half results
| Major Accounting Data | '20.2Q | '20.3Q | '20.4Q | 71.1Q | *21.2Q | Increase |
| Verkäufe | 5,190 | 5,037 | 5,521 | 5,531 | 5,687 | +9.6% |
| Betriebsgewinn
Profit before tax |
226 | 237 | 296 | 252 | 277 | +22.6% |
| 4.3% | 4.7% | 5.4% | 4.6% | 4.9% | +0.6%P | |
| Profit and loss for the period
Major Accounting Data |
211 | 266 | 300 | 269 | 321 | +52.1% |
| 4.1% | 5.3% | 5.4% | 4.9% | 5.6% | +1.5%P | |
| Verkäufe | 145 | 190 | 203 | 196 | 243 | +67.6% |
| 2.8% | 3.8% | 3.7% | 3.6% | 4.3% | +1.5%P |
| Channels | '20.2Q | '20.3Q | '20.4Q | 71.1Q | '21.2Q | Increase |
| Remodeling | 1,911 | 1,998 | 2,291 | 2,080 | 2,382 | +24.6% |
| Heim | 1,558 | 1,576 | 1,758 | 1,902 | 1,671 | +7.0% |
| B2B | 1,087 | 963 | 973 | 1,047 | 1,079 | -0.8% |
| Andere | 634 | 500 | 499 | 502 | 555 | -12.4% |
Kitchen and bathroom information according to public data collation
Trotz des Größenwachstums, Hansen’s overseas subsidiaries did not perform as well as expected. Sales growth at Hansen’s U.S. and China subsidiaries has also slowed each year for the past three years. Letztes Jahr, sales at the two subsidiaries declined 10.2 Prozent und 3.9 Prozent, jeweils, while the China subsidiary experienced a double-digit decline. The decline also continued in the first and second quarters of this year with negative growth of 17.3 Prozent und 45.7 Prozent.
Hansen has been in China since the early 1990s. In 1995, it set up Beijing Hansen Home Products Co., GmbH. in Beijing and invested in a cabinet production plant to undertake engineering business, and joint with the head of the pan-home industry to develop some engineering projects.
Kitchen and bathroom information query enterprise search found that the shareholders of Beijing Hansen Home Products Co., GmbH. Hansen (China) Investment Co., GmbH. increased its registered capital in 2020, but this year Beijing Hansen Home Products Co., GmbH. in February legal representative, Regisseure, shareholders and other members of the successive changes.
It is worth noting that earlier this year there were media reports that most of the Korean executives of Hanson Korea stationed in China have been withdrawn one after another at the end of 2018 und früh 2019. Some of the Chinese employees in China are looking for their next homes, and some have even found their next homes, pending only the arrival of significant layoff compensation.
Der zuvor angekündigte Deal für IMM zum Erwerb von a 30.21% Anteils- und Verwaltungsrechte sind Berichten zufolge wert 1.5 Billionen Won (RMB 8.3 Milliarde).
IMM wird Lotte’s und LX Hausys überprüfen’ investments and identify partners as early as mid-September. Momentan, Lotte hat dies offiziell bekannt gegeben “über eine Teilnahme nachdenken” und LX Hausys hat angekündigt, zu investieren 300 billion won as a strategic investment. After the acquisition of Hanson is completed, IMM geht davon aus, das Unternehmen zum größten Betreiber im Online- und Offline-Indoor-Home-Markt zu entwickeln.
