French Bathroom Market Declined By 5.4% In 2020
Original Kitchen And Bathroom Industry Mainstream Media Kitchen And Bathroom Information
This article is compiled by Fnas, Afisb research report
The French sanitary and HVAC trade union Fnas published in early June the results of the ONTSBTP 2020 pilot study on sanitary and heating wholesaler purchasing. The total professional distribution purchasing market fell by 3.4% to €4 billion: €2.27 billion for heating, €1.19 billion for sanitary ware and €620 million for plumbing. In particular, the purchase volume of the bathroom market fell by 6.3% (+4% at 2019).
At the same time, according to the French bathroom association Afisb reported that the bathroom industry as a whole was in decline, with sales decreasing by 5.4% to 1.697 billion euros. Among them, sales of sanitary ceramic products were 237 million euros, down 8.5% year-on-year, and sales volume fell by 8.3%.
The overall situation of the bathroom market
Freestanding showers grew by 3%, and shower sets grew by 0.6%. The market for shower columns, fittings and shower sump accounted for 44% of the bathroom market value. Despite the decline in shower screen sales, average prices are also declining due to the impact of strong growth in private label.
Shower sump declined by 14.9% to 1,023,000 units in 2020, with ceramic accounting for 44% (541,300 units), traditional acrylic 6.2% (63,800 units) and other 49.65% (507,900 units). afisb reported that due to the gradual rise in private label influence on this range, the value of transactions (-13%) fell more sharply than in DIY supermarkets (-10%).
Sales of shower poles (including massage shower poles, etc.) amounted to 1.736 million units, with total sales of €186.63 million. In addition, sales of shower sets (shower rods, hoses, showerheads) amounted to 227.8 units, with a total value of 45.38 million euros. This sub-series accounted for almost 40% of the total value of the valve market.
The overall market for shower screens declined by about 10%, with shower doors (doors only) down 11.8% and semi-fixed shower screens without doors into the wall down 5.7%. With the popularity of open showers in France, they represent 31% of the installed shower market (excluding bathtub screens).
Shower screen market by type
The popular bathtub materials in France are mainly acrylic, resin and cast iron, of which acrylic and resin bathtubs account for 83% of the bathtub market, including sales of €4,518,500 in 2020, with a volume of 369,400 units.
Bathtub market by material
As for bathroom furniture, Afisb posted a turnover of €244.5 million, a decrease of 9.9% compared to 2019.