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Small Building Kitchen And Bathroom Information
Tokyo Olympic Games has been a grand closing. The Chinese sports delegation also achieved 38 gold, 32 silver and 18 bronze, with a total medal count of 88 proud results. From Yang Qian won the women’s 10m air rifle championship. Since she won the first gold medal for the Chinese delegation, the performance of the Olympic athletes on the field has been touching the hearts of the nation all the time. Athletes such as Quan Hongchan, Su Bingtian, Ma Long, Sun Yingsha, Liu Shiwen, etc. have aroused the attention of the whole nation because of their outstanding performance on the field and the Olympic spirit they represent.
While I am proud of the outstanding performance of our Olympic athletes, I also noticed that the power of sports marketing should not be underestimated. For example, the Anta sportswear worn by our athletes in this Olympic Games has earned a lot of attention. Anta’s share price also broke through a new record high again a few days ago, the total market value was once close to 500 billion Hong Kong dollars to crush Adidas. There are also netizens pouring in to help the lifting athlete Chen Lijun to find endorsement event has triggered the whole network attention. Finally, Ping An Health Insurance, a subsidiary of Ping An of China, announced that Chen Lijun became the brand’s health ambassador and tailored its advertising slogan to “give your best for every ‘trust'”, which was unanimously praised by netizens. This event not only boosted cooperation opportunities between the brand and the athlete, but also increased the brand’s public favorability and precipitated it as a social asset.
In fact, sports marketing not only quickly helps brands to enhance their awareness, brand height, healthy and sunny brand image, trigger the emotional resonance of sports fans and the emotional sublimation through national sentiment and patriotic enthusiasm, and enhance consumers’ goodwill towards the brand, but also is one of the most economically effective marketing methods. According to the Sports Fan Research Report, for every 1% increase in brand awareness, advertising costs need to increase by $20 million. And through the form of sports events, sports marketing, $20 million can raise brand awareness by 10%.
It can be seen that sports marketing, if used properly, can make the brand height increase with half the effort. Ceramics, sanitary industry is no shortage of sports marketing to the fullest extent of the enterprise. Some of these cases are even amazing!
Bathroom industry
Jomoo
Jomoo has been committed to helping the development of Chinese sports with practical action. It has signed up with the Chinese National Short Track Speed Skating Team and the Training Bureau of the State General Administration of Sports, guarding Chinese athletes with intelligent technology. Jomoo has created a special way to cheer for the 1.4 billion people in China at this time when Chinese audiences are almost unable to attend the Tokyo Olympics due to the epidemic. Through the Ji Jing Great Cheering Project, the shouting and cheering voices of hundreds of millions of Chinese people were gathered and composed into the cheering song “1.4 Billion Decibels”. This cheering song landed strongly in Tokyo during the Olympic event, dominating the streets, cheering for China and cheering for the world!
Arrow Home
On the night of November 1, 2020, Arrow Home’s live broadcast welcomed Zhang Jike, the pride of China in the Grand Slam of Sports. He turned into Arrow Home’s product recommendation officer. The “November 1st” event was the first marketing node to trigger the 2020 Double 11 promotion. It set off the first climax of Arrow Home’s “Meet Arrow – Unstoppable” Double Eleven Carnival purchase. Zhang Jike was on site as Arrow home product recommendation officer, he shared the “Champion” home goodies, including intelligent toilets, custom bathroom cabinets, showers, tiles and so on. All the “champion” products have been checked by the world table tennis champion Zhang Jike on site.
Huida bathroom
At the end of 2019, Huida sanitary ware and Chinese women’s volleyball team held an official sponsorship signing ceremony. Huida sanitary ware has become the only official sponsor of the Chinese women’s volleyball team in the sanitary industry, to help the Chinese women’s volleyball team for the Tokyo Olympics. It is understood that Huida bathroom previously sponsored the 2008 Beijing Olympic Games, the 2011 Shenzhen University Games and other national sports sponsorship projects. In 2020 on August 16, former Chinese women’s volleyball team captain, Olympic champion Hui Ruoqi surprise visit Huida bathroom 38th anniversary celebration site. This makes Huida in the witness of the champion, with champion products, champion quality and champion service so that the national consumers in the anniversary of the great event, the enjoyment of gold medals.
Xiaomu Youpin
On May 27, 2021, Xiaomu Youpin Olympic marketing conference was held in Shanghai. Chinese Olympic diving champion Lin Yue announced that he had joined Xiaomu Youpin’s “Champion Partner Program”. He also signed a contract with Xiaowei Lin, the founder of Xiaomu Youpin, and officially became a Xiaomu Youpin distributor. On July 19, 2021, Xiaomu Youpin’s national mid-year marketing conference was held in Xiamen, China, where Xiaomu Youpin once again demonstrated its strong brand appeal. Wang Xin, the Chinese Olympic diving champion and a national model worker, became the second champion partner and special distributor to join Xiaomu Youpin. He helped Xiaomu’s “Champion Partner Program”, making it a full force.
SSWW Bathroom
On April 24, 2021, SSWW Sanitary Ware invited the world champion “Nine Ball Diva” Pan Xiaoting to visit SSWW Xiyinmen store in Nanchang, SSWW held a grand signing ceremony and national SSWW held a signing ceremony and national online live broadcast. On the day of the event, Pan entered the SSWW bathroom live broadcast room to share and exchange with SSWW fans nationwide about the pursuit and feelings of bathroom life.
Arrow Bathroom
Arrow bathroom signed “Prince of Diving” Tian Liang as the brand spokesman since 2010. Over the years, Arrow bathroom together with the world champion “Prince of Diving” Tian Liang, and because of Tian Liang’s glorious Arrow life history, careful love of family, and the image of a good father formed a high degree of fit with the Arrow brand, making Arrow well-known in the industry.
Kohler Bathroom
From 2018 till now, Kohler has become the double jersey sleeve partner of England Manchester United men’s and women’s football teams. Kohler, founded in 1873, and Manchester United FC, which has a history of more than 140 years. It shares a long history. As a globally renowned soccer club, Manchester United’s culture is characterized by tenacity and never-say-die spirit. This is in line with Kohler’s brand spirit.
Lixil
Last year, the Tokyo 2020 Olympic Organizing Committee appointed Lixil Group as the Arrow partner for the Tokyo 2020 Olympic Games. This is the highest level of domestic Olympic sponsorship program in Japan. Meanwhile, on November 27, 2020, Lixil announced the recruitment of torchbearers for the Tokyo 2020 Paralympic Games. Lixil has been active in sports marketing in recent years, including a sports charity campaign centered on Japan’s “Prince of Tennis” Kei Nishikori. The torch-bearer recruitment campaign is also being carried out by Kei Nishikori as the main image.
TOTO
TOTO is the official partner of this year’s Tokyo Olympics and the next Paralympic Games. As early as 1964, TOTO built the bathrooms for the main venue of the Tokyo Olympics. TOTO was also one of the official sponsors of the Tokyo 2020 Olympic Games. In addition, athletes who have been sponsored by TOTO include Japanese women’s table tennis player Yoshinori Ishikawa and wheelchair tennis player Aimi Tanaka.
OLO
Among all sports, OLO has a passion for tennis. 2019 saw OLO sponsor two major tennis events in a row, the first being the Shanghai Rolex Masters in October 2019. OLO upgraded the restrooms in the Shanghai Rolex Masters players’ lounge to provide a relaxing and comfortable high-quality bathroom experience for players during the intense competition. The second time was the official sponsor of Shiseido-Shenzhen WTA Year-end Finals in November of the same year.
Hansgrohe
In addition to being a bathroom brand, Hansgrohe is also the name of the cycling team. The German company began naming the “Bora Hansgrohe (Bora Hansgrohe)” cycling team in 2017. It then signed World Champion Peter Sagan for a record price and renewed his contract until the end of 2021.
Tile industry
Marco Polo
In 2007, Marco Polo tiles became the first case of sports marketing in China’s building materials industry by naming the CBA team, the highest level league for men’s basketball in China. It then interacted with Yao Foundation for public welfare around basketball, launched operational cooperation with NBA and Asian Club Cup, and jointly invested and operated NBA-spec basketball school with New Century Club. Lin made his debut in China when he wore the uniform of the Dongguan Marco Polo team, and the Asian Club Cup in 2011. Since 2011, Marco Polo Tile has owned two professional teams, CBA Dongguan Marco Polo Team and NBL Hubei Marco Polo Team, and in 2015, Dongguan Marco Polo Team moved to Shenzhen and changed its name to Shenzhen Marco Polo Team, and has been shining on the stage of CBA until now.
Mona Lisa
In 2018, “Mona Lisa and Inter Milan Official Partner Signing Ceremony” was held in the Culture and Art Museum of Mona Lisa Group Headquarters. Mona Lisa officially became the official partner of Inter Milan Football Club in China. In this signing ceremony, international soccer superstar Materazzi also appeared at the signing ceremony. Inter Milan even brought a limited edition of 110th anniversary jersey to Mona Lisa. Mona Lisa also customized Inter Milan tile souvenirs for Inter Milan.
Nobel
On January 20, 2020, Nobel Tile officially announced to be the official partner of the China National Badminton Team. In May of the same year, Nobel Tile officially announced that Lin Dan and Xie Xingfang couple became Nobel Tile family experience officers. Nobel Tile has been tied with the Olympic Games since 2000. It has continued to implement Olympic marketing, and has been placed in the Olympic-themed TVC of CCTV set during the Olympic Games for many times. It also placed online and offline Olympic domination ads in 2016.
Small Building Kitchen And Bathroom Information
Tokyo Olympic Games has been a grand closing. The Chinese sports delegation also achieved 38 gold, 32 silver and 18 bronze, with a total medal count of 88 proud results. From Yang Qian won the women’s 10m air rifle championship. Since she won the first gold medal for the Chinese delegation, the performance of the Olympic athletes on the field has been touching the hearts of the nation all the time. Athletes such as Quan Hongchan, Su Bingtian, Ma Long, Sun Yingsha, Liu Shiwen, etc. have aroused the attention of the whole nation because of their outstanding performance on the field and the Olympic spirit they represent.
While I am proud of the outstanding performance of our Olympic athletes, I also noticed that the power of sports marketing should not be underestimated. For example, the Anta sportswear worn by our athletes in this Olympic Games has earned a lot of attention. Anta’s share price also broke through a new record high again a few days ago, the total market value was once close to 500 billion Hong Kong dollars to crush Adidas. There are also netizens pouring in to help the lifting athlete Chen Lijun to find endorsement event has triggered the whole network attention. Finally, Ping An Health Insurance, a subsidiary of Ping An of China, announced that Chen Lijun became the brand’s health ambassador and tailored its advertising slogan to “give your best for every ‘trust'”, which was unanimously praised by netizens. This event not only boosted cooperation opportunities between the brand and the athlete, but also increased the brand’s public favorability and precipitated it as a social asset.
In fact, sports marketing not only quickly helps brands to enhance their awareness, brand height, healthy and sunny brand image, trigger the emotional resonance of sports fans and the emotional sublimation through national sentiment and patriotic enthusiasm, and enhance consumers’ goodwill towards the brand, but also is one of the most economically effective marketing methods. According to the Sports Fan Research Report, for every 1% increase in brand awareness, advertising costs need to increase by $20 million. And through the form of sports events, sports marketing, $20 million can raise brand awareness by 10%.
It can be seen that sports marketing, if used properly, can make the brand height increase with half the effort. Ceramics, sanitary industry is no shortage of sports marketing to the fullest extent of the enterprise. Some of these cases are even amazing!
Bathroom industry
Jomoo
Jomoo has been committed to helping the development of Chinese sports with practical action. It has signed up with the Chinese National Short Track Speed Skating Team and the Training Bureau of the State General Administration of Sports, guarding Chinese athletes with intelligent technology. Jomoo has created a special way to cheer for the 1.4 billion people in China at this time when Chinese audiences are almost unable to attend the Tokyo Olympics due to the epidemic. Through the Ji Jing Great Cheering Project, the shouting and cheering voices of hundreds of millions of Chinese people were gathered and composed into the cheering song “1.4 Billion Decibels”. This cheering song landed strongly in Tokyo during the Olympic event, dominating the streets, cheering for China and cheering for the world!
Arrow Home
On the night of November 1, 2020, Arrow Home’s live broadcast welcomed Zhang Jike, the pride of China in the Grand Slam of Sports. He turned into Arrow Home’s product recommendation officer. The “November 1st” event was the first marketing node to trigger the 2020 Double 11 promotion. It set off the first climax of Arrow Home’s “Meet Arrow – Unstoppable” Double Eleven Carnival purchase. Zhang Jike was on site as Arrow home product recommendation officer, he shared the “Champion” home goodies, including intelligent toilets, custom bathroom cabinets, showers, tiles and so on. All the “champion” products have been checked by the world table tennis champion Zhang Jike on site.
Huida bathroom
At the end of 2019, Huida sanitary ware and Chinese women’s volleyball team held an official sponsorship signing ceremony. Huida sanitary ware has become the only official sponsor of the Chinese women’s volleyball team in the sanitary industry, to help the Chinese women’s volleyball team for the Tokyo Olympics. It is understood that Huida bathroom previously sponsored the 2008 Beijing Olympic Games, the 2011 Shenzhen University Games and other national sports sponsorship projects. In 2020 on August 16, former Chinese women’s volleyball team captain, Olympic champion Hui Ruoqi surprise visit Huida bathroom 38th anniversary celebration site. This makes Huida in the witness of the champion, with champion products, champion quality and champion service so that the national consumers in the anniversary of the great event, the enjoyment of gold medals.
Xiaomu Youpin
On May 27, 2021, Xiaomu Youpin Olympic marketing conference was held in Shanghai. Chinese Olympic diving champion Lin Yue announced that he had joined Xiaomu Youpin’s “Champion Partner Program”. He also signed a contract with Xiaowei Lin, the founder of Xiaomu Youpin, and officially became a Xiaomu Youpin distributor. On July 19, 2021, Xiaomu Youpin’s national mid-year marketing conference was held in Xiamen, China, where Xiaomu Youpin once again demonstrated its strong brand appeal. Wang Xin, the Chinese Olympic diving champion and a national model worker, became the second champion partner and special distributor to join Xiaomu Youpin. He helped Xiaomu’s “Champion Partner Program”, making it a full force.
SSWW Bathroom
On April 24, 2021, SSWW Sanitary Ware invited the world champion “Nine Ball Diva” Pan Xiaoting to visit SSWW Xiyinmen store in Nanchang, SSWW held a grand signing ceremony and national SSWW held a signing ceremony and national online live broadcast. On the day of the event, Pan entered the SSWW bathroom live broadcast room to share and exchange with SSWW fans nationwide about the pursuit and feelings of bathroom life.
Arrow Bathroom
Arrow bathroom signed “Prince of Diving” Tian Liang as the brand spokesman since 2010. Over the years, Arrow bathroom together with the world champion “Prince of Diving” Tian Liang, and because of Tian Liang’s glorious Arrow life history, careful love of family, and the image of a good father formed a high degree of fit with the Arrow brand, making Arrow well-known in the industry.
Kohler Bathroom
From 2018 till now, Kohler has become the double jersey sleeve partner of England Manchester United men’s and women’s football teams. Kohler, founded in 1873, and Manchester United FC, which has a history of more than 140 years. It shares a long history. As a globally renowned soccer club, Manchester United’s culture is characterized by tenacity and never-say-die spirit. This is in line with Kohler’s brand spirit.
Lixil
Last year, the Tokyo 2020 Olympic Organizing Committee appointed Lixil Group as the Arrow partner for the Tokyo 2020 Olympic Games. This is the highest level of domestic Olympic sponsorship program in Japan. Meanwhile, on November 27, 2020, Lixil announced the recruitment of torchbearers for the Tokyo 2020 Paralympic Games. Lixil has been active in sports marketing in recent years, including a sports charity campaign centered on Japan’s “Prince of Tennis” Kei Nishikori. The torch-bearer recruitment campaign is also being carried out by Kei Nishikori as the main image.
TOTO
TOTO is the official partner of this year’s Tokyo Olympics and the next Paralympic Games. As early as 1964, TOTO built the bathrooms for the main venue of the Tokyo Olympics. TOTO was also one of the official sponsors of the Tokyo 2020 Olympic Games. In addition, athletes who have been sponsored by TOTO include Japanese women’s table tennis player Yoshinori Ishikawa and wheelchair tennis player Aimi Tanaka.
OLO
Among all sports, OLO has a passion for tennis. 2019 saw OLO sponsor two major tennis events in a row, the first being the Shanghai Rolex Masters in October 2019. OLO upgraded the restrooms in the Shanghai Rolex Masters players’ lounge to provide a relaxing and comfortable high-quality bathroom experience for players during the intense competition. The second time was the official sponsor of Shiseido-Shenzhen WTA Year-end Finals in November of the same year.
Hansgrohe
In addition to being a bathroom brand, Hansgrohe is also the name of the cycling team. The German company began naming the “Bora Hansgrohe (Bora Hansgrohe)” cycling team in 2017. It then signed World Champion Peter Sagan for a record price and renewed his contract until the end of 2021.
Tile industry
Marco Polo
In 2007, Marco Polo tiles became the first case of sports marketing in China’s building materials industry by naming the CBA team, the highest level league for men’s basketball in China. It then interacted with Yao Foundation for public welfare around basketball, launched operational cooperation with NBA and Asian Club Cup, and jointly invested and operated NBA-spec basketball school with New Century Club. Lin made his debut in China when he wore the uniform of the Dongguan Marco Polo team, and the Asian Club Cup in 2011. Since 2011, Marco Polo Tile has owned two professional teams, CBA Dongguan Marco Polo Team and NBL Hubei Marco Polo Team, and in 2015, Dongguan Marco Polo Team moved to Shenzhen and changed its name to Shenzhen Marco Polo Team, and has been shining on the stage of CBA until now.
Mona Lisa
In 2018, “Mona Lisa and Inter Milan Official Partner Signing Ceremony” was held in the Culture and Art Museum of Mona Lisa Group Headquarters. Mona Lisa officially became the official partner of Inter Milan Football Club in China. In this signing ceremony, international soccer superstar Materazzi also appeared at the signing ceremony. Inter Milan even brought a limited edition of 110th anniversary jersey to Mona Lisa. Mona Lisa also customized Inter Milan tile souvenirs for Inter Milan.
Nobel
On January 20, 2020, Nobel Tile officially announced to be the official partner of the China National Badminton Team. In May of the same year, Nobel Tile officially announced that Lin Dan and Xie Xingfang couple became Nobel Tile family experience officers. Nobel Tile has been tied with the Olympic Games since 2000. It has continued to implement Olympic marketing, and has been placed in the Olympic-themed TVC of CCTV set during the Olympic Games for many times. It also placed online and offline Olympic domination ads in 2016.
Asia
In the second half of 2020, Asia Tile to the AFC Champions League broadcast PP Sports tile industry’s only partner status, and sponsorship of the highest level of soccer events in Asia – 2020 Asian Champions League broadcast. The high attention to soccer sports events is a major reason for Asean tile sponsorship of the AFC Champions League. It is understood that the Asian Champions League is the highest level of Asian club soccer tournament. The team that wins the championship will represent the AFC in the FIFA Club World Cup held in December of that year.
Crown Star King
As the ceramics industry’s earliest “championship marketing” one of the brands. Crown Star King ceramics as early as 2013, has joined hands with table tennis world champion Wang Liqin, Chen qi, women’s volleyball world champion Zhao Ruirui, Yang Hao, badminton world champion Xie Xingfang, Wang Lin, fencing world champion Zhong Man reached strategic cooperation. In the afternoon of April 18, 2021, ” Crown Star Wang ceramics, Zhao Rui Rui endorsement signing ceremony and glistening series of new product launch” was held in Foshan grand opening. Crown Star enterprise marketing general manager Wang Guisu and the world female volleyball champion Zhao Rui Rui conducted a grand spokesman signing ceremony together. Subsequently, the Crown Star enterprise managing director He Youhe and Zhao Rui Rui jointly unveiled for the Crown Star King ceramics annual new product – glitter series.
Romario
At the end of 2017, Romario tiles signed Snooker international superstar Trump as the brand image spokesman. From 2013 onwards, for six consecutive years, Romalio joined hands with the world champion strategic cooperation. Wang Liqin, Zhao Ruirui, Yang Wei, Xie Xingfang, Zhongman, Wang Lin, Wang Hao, Chen Xie, Li Shanshan, Mo Huilan and other world champions have joined. They helped Romalio tiles Champion’s Promise series product push. Romalio became the choice of champions.
New Henglong
In November 2017, the new Henglong ceramic enterprises signed the world women’s fencing champion Sun Yiwen as the image spokesman. In April 2019, the new Sun Yiwen visit Foshan headquarters showroom. On the evening of July 24, 2021, Sun Yiwen successfully won the gold medal in the individual women’s heavy fencing competition of this Olympic Games. This is also the first gold medal for the Chinese fencing team in this Olympic Games. It was also the third gold for the Chinese delegation at this year’s Olympics.
According to relevant data, the market size of the sports advertising industry in 2020 is 992 billion yuan. The market size of sports marketing is close to 60 billion yuan, with a compound growth rate of more than 25% in 5 years. Tentacles deep into the global market. Through the above review of the ceramic and sanitary industry sports marketing cases, we can also see that sports marketing has been more and more companies favored.
In fact, compared to entertainment stars, sports events and sports stars more marketing advantages. First of all, sports events and sports stars are a symbol of youth, youth, vitality, health and perseverance, the spirit of hard work. In addition, some time ago Wu Yifan incident triggered the whole nation to think about the entertainment industry and recently the State Council recently issued the “National Fitness Plan (2021-2025) “*.These are all pointing to the country’s next macro-policy orientation towards sports and health and other aspects of development.These are all pointing to the country’s next macro-policy orientation towards sports and health and other aspects of development. With this and the other, the attention of future sports events will undoubtedly be further enhanced.
Note: “National Fitness Plan (2021-2025)” requires that by 2025, the national fitness public service system is more complete. More convenient for the people’s physical fitness, and further increase in enthusiasm for fitness. The number of participants in various sports continues to improve. The proportion of people who regularly participate in physical exercise has reached 38.5%. County (city, district), township (street), administrative village (community) three-level public fitness facilities and community 15-minute fitness circle to achieve full coverage. There are 2.16 social sports instructors per 1,000 people. This has driven the total size of the national sports industry to 5 trillion yuan.