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Data | Austria’s Bathroom Industry Revenue Of More Than 1.7 Billion Yuan, Hardware Floor Drain Growth Of 45%

Original Global Kitchen & Bathroom News

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According to BRANCHENRADAR data, Austria’s 2020 bathroom industry revenue increased 3.9% year-on-year to €218.1 million (RMB 1.66 billion). All categories grew. Compared to 2019, sales of shower trays and drains grew by about 2 percent. The hardware and accessories category grew by around 3%. Sanitary ceramics, shower doors and bathtubs saw sales growth of 4.5% to 5.5%.

It is worth noting that not all market growth was driven by stronger demand. Most were affected by increases in raw materials and retail prices.

The average price of bathroom accessories rose 2.5% year-over-year. The average price of bathtub/shower trays increased by about 4 to 5 percent. The average price of sanitary ceramics increased by nearly 6 percent. Growth is expected to be nearly 5% in 2021.

The drainage products market is largely unaffected by the pandemic. Industry revenues increase by 3.7% to €19.5 million in 2020. All material groups except composites are growing. In particular, demand for sewerage products such as hardware floor drains was particularly high, with sales increasing by almost 45 percent. Increasingly, they are used in private gardens. Growth is expected to be between 2% and 3% in 2021.


Products such as tile adhesives and seam sealing in Austria grew by 2.8% year-on-year in 2020 to around 106.8 million euros. The growth volume comes exclusively from the housing market. The new construction business slowed down due to construction delays caused by the new crown epidemic, as well as a restricted investment policy in the remodeling sector. Sales in the engineering segment declined. In terms of categories, all product groups grew. Seam/tile adhesive sales grew 2.4 percent and 2.6 percent year-over-year, and wall leveling compounds increased 3.4 percent year-over-year. Stable growth is also expected in 2021, although overall market water levels are increasingly price-driven as raw material prices rise across the board. overall average market prices rose about 1% year-over-year in 2020 and are expected to rise 2 to 3% annually going forward.



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