Growth Rate Of More Than 130%, Intelligent Bathroom Combination Cabinet Into The Industry’s New Growth Track
Original Long Er Kitchen And Bathroom Information
Bathroom cabinets with its own personalization, stylization has become the largest differentiated products in the bathroom space. Whether it is product design, product customer value, product profitability, these have become the choice of products to enter the bathroom industry in recent years.
Arrow Smart Home
Among them, the bathroom mirror as a popular category in the past two years, especially the “light luxury cabinet + smart mirror” with. Locked intelligent bathroom mirror, beauty bathroom mirror and other small categories will become one of the ways to achieve effective category broadening brand. A single bathroom mirror industry may reach the scale of ten billion.
The high growth categories related to electrical appliances on Taobao
Source Magic Mirror Market
According to data from Ai Media Consulting, China’s smart home market continued to expand from 2016 to 2020. in 2020, China’s smart home market size grew by 11.4% year-on-year to 170.5 billion yuan. With the increase of Internet home improvement market penetration, China’s smart home market size is expected to further expand. It is expected to exceed 200 billion yuan by 2022.
With the advent of the G-driven AIoT era, smart homes are accelerating to the masses. Through APP interconnection, weather forecast, personal health report, caller ID, beauty and so on can be achieved through smart bathroom mirror. According to Magic Mirror market intelligence, the sales of smart bathroom combination cabinets on the Amoy system platform in 2019 were 2.2 billion yuan. From January to August 2020, the year-on-year growth rate is 133%, and the annual sales are expected to exceed 5 billion yuan in 2020.
Jomoo magic mirror
Among them, the price level is market differentiation phenomenon. The main price range is mainly 1000-2000 yuan. Products in the lower-than-thousand-dollar range, as well as those in the higher-than-3000-dollar range, are on the rise.
Source magic mirror market
Due to the low threshold of the industry, environmental requirements are not high. Most factories are mainly assembled and produced. The entry of industry leaders has accelerated the differentiation of the industry. Kitchen and bathroom information checked through the enterprise, a total of 255 manufacturers related to the bathroom mirror “surviving, in the industry”. They are mainly concentrated in Guangdong, Zhejiang, partly in Henan, Anhui and other places. Most of the bathroom cabinet factory and part of a single bathroom mirror factory belongs to the purchase of assembly, from different areas of the country to purchase bathroom mirror parts for assembly sales. In addition, according to Taobao search shows that due to the large number of manufacturers, the market concentration is low. Those in front are ” Tao brand “.
In 2020, affected by the epidemic, the number of bathroom cabinets e-commerce stores are on the rise. Kitchen and bathroom information from the bathroom cabinet industry practitioners know that the general manufacturers of bathroom mirror monthly sales in about 1000 pieces. If manufacturers do a good job, their sales can reach up to 200,000 pieces. But he also pointed out that the gross profit of the assembly plant is low. The factory unit price is around 100 yuan, so factories with high demand are starting to set up their own factories to produce.
It is also worth noting that in the just concluded Guangzhou Construction Expo, kitchen and bathroom information from Viomi learned that in the intelligent bathroom space section, Viomi has been offline smart bathroom mirror. Viomi’s person in charge said that due to the expansion of the number of beauty mirror sku, users use small beauty mirror scenarios increased, so the original smart bathroom mirror was canceled.