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Original Long Er Kitchen And Bathroom Information
Bathroom cabinets with its own personalization and stylization has become the largest differentiated products in the bathroom space. Whether it is product design, product customer value, product profitability, have become the choice of products to enter the bathroom industry in recent years.
Arrow Smart Home
Among them, the bathroom mirror is a popular category in the past two years, especially the “light luxury cabinet + smart mirror” with. Locked intelligent bathroom mirror, beauty bathroom mirror and other small categories will become one of the ways to achieve effective category broadening brand. A single bathroom mirror industry may reach the scale of ten billion.
Taobao appliances related to high growth categories Source magic mirror market
According to data from Ai Media Consulting, China’s smart home market scale continues to expand from 2016-2020. In 2020, the size of China’s smart home market grew by 11.4% year-on-year to 170.5 billion yuan. With the increase of Internet home improvement market penetration, China’s smart home market size is expected to further expand and is expected to exceed 200 billion yuan by 2022.
With the advent of the G-driven AIoT era, smart home is accelerating to the masses. Through APP interconnection, weather forecast, personal health report, caller ID, beauty and so on can be achieved through smart bathroom mirror. According to Magic Mirror market intelligence, the sales of smart bathroom combination cabinets on the Amoy system platform in 2019 is 2.2 billion yuan. The year-on-year growth rate from January to August 2020 is 133%. It is expected that the annual sales in 2020 will exceed 5 billion yuan.
Jomoo Magic Mirror
Among them, the price level is a market differentiation phenomenon, the main price segment to 1000-2000 yuan RMB. Below the 1,000 yuan range, as well as above the 3,000 yuan range of products are on the rise. Source magic mirror market
Due to the low industry threshold and low environmental requirements, most factories are mainly assembled and produced. The entry of industry leaders has accelerated the differentiation of the industry. Kitchen and bathroom information checked a total of 255 bathroom mirror-related “surviving, in business” manufacturers through enterprise search. They are mainly concentrated in Guangdong, Zhejiang, partly in Henan, Anhui and other places. Most of the bathroom cabinet factory and part of a single bathroom mirror factory belongs to the procurement of assembly. Procurement of bathroom mirror parts are assembled and sold from different areas of the country. In addition, according to Taobao’s search shows that due to the number of manufacturers, the market concentration is low. The front of the line are “Tao brand”.
2020 by the impact of the epidemic, the number of bathroom cabinets e-commerce stores are on the rise. Kitchen and bathroom information learned from the bathroom cabinet industry practitioners, the general manufacturers of bathroom mirror monthly sales are around 1000 pieces. Sales of good manufacturers can sell up to 200,000 pieces. But he also pointed out that the assembly plant gross profit is low. Their factory unit price is about 100 yuan, so a large number of factories have begun to set up their own factories production.
It is also worth noting that during the recently concluded Guangzhou Construction Expo, kitchen and bathroom information learned from the cloud rice, in the intelligent bathroom space section, the cloud rice has been offline intelligent bathroom mirror. The person in charge of Yunmi said that due to the expansion of the number of beauty mirror sku, users use small beauty mirror scenes increased, so the original smart bathroom mirror was canceled.
